“We need cohesive ad campaigns that move people to action.”
Tripbound and Vacation Management Services (VMS), sister companies, help connect timeshare owners and their unused points with vacationers around the country. Because Tripbound/VMS speaks to multiple audiences, they needed a marketing team who could understand the motivations of each market segment. Tripbound/VMS quickly realized they were trying to say too much in their ads and needed a simpler way to deliver their message.
Colour Outside partnered with Tripbound/VMS to create new advertising campaigns for dual audiences, both consumer-facing and B2B, that emphasize a single, compelling message.