7 Good (and Bad) Reasons to Rebrand
Good rebrand motivation can produce a healthy transition yielding wonderful opportunities; bad rebrand motivation can result in lost awareness, lost customers, and long-term brand damage.
Jan 21, 2022 . 11 min read
The 80/20 Brand Rule
A strong brand is one that resonates. A brand you can feel, yes. But just as importantly, one that makes you want to jump from your chair and shout, "That's true!"
Jun 20, 2019 . 4 min read
5 Tips for Spending Less Money on Print Publications
For small or small-budget organizations, there is hesitancy to invest in print publications. So what can be done to lower costs while still allowing print to be considered in developing your marketing strategy?
Jun 20, 2019 . 7 min read
10 Things To Do Before Naming Your Brand
Names are important. They pose tremendous opportunities for communicators, and they can create lasting impressions or feelings in your audience. Learn from some of our insights and mistakes before you unveil your brand to the world.
Jun 19, 2019 . 12 min read
There’s No Such Thing as a Bad Font
Do fonts like Comic Sans, Papyrus, and Lobster deserve such a bad rap? What did they ever do to become associated with amateur design and poor taste?
Jun 19, 2019 . 5 min read
Macs vs. PCs: Busting the Myth for Designers
For many years, designers, art directors, videographers, photographers, and of course Apple itself had us believe (either through comparative evidence or via a turned-up nose) that if we were really serious about the creative fields, we had to have a Mac. But why? And are those reasons still valid today?
Jun 19, 2019 . 4 min read
What is a Brand?
You’ll hear it in the boardroom, the living room, the green room—just about anywhere there exists a group starting or leading any organization. But what is a brand, and what does it mean?
Jun 16, 2019 . 5 min read