“How do we revamp our brand without losing our audience?”
The Omohundro Institute (OI), an independent research organization sponsored by the College of William & Mary, has been studying early American history for over 76 years. Their field, which hadn’t previously attracted younger scholars, especially women, was changing. After all, at the helm of OI now was Karin Wulf, the organization’s first female director. They wanted to distance themselves from any connection to the good ol’ boys club, and take OI into a future where diverse scholarship is celebrated. Our team needed to walk the line between modernizing their brand and keeping true to its illustrious history, in order to keep their core base.
Colour Outside partnered with the Omohundro Institute to re-imagine their brand, craft unifying messaging, design and develop a refined website, and produce printed pieces like their popular Annual Report.