“People don’t realize the level of quality behind our products.”
CIRS, a manufacturer of medical imaging phantoms, is recognized worldwide as a leader in their field. The level of quality that goes into CIRS’ products — from the proprietary simulated human tissue to their meticulous construction — sets them apart from competitors. The manufacturer plays a crucial role in helping doctors calibrate life-saving medical equipment like MRIs, yet these key messages were downplayed on their outdated website.
Colour Outside partnered with CIRS to craft clear messaging, produce video and photos showcasing the production of their products, and to build a custom website worthy of a company respected worldwide.