“We know our kitty litter is unique, but how do we show that to the world?”
Wood Fuel Developers, makers of wood pellet products for fire pits and grills, decided to break into a different market — sustainable wood-based cat litter. Their wood pellets were not only long-burning but long-suffering when it came to stinky odors. They approached Colour Outside with their final product, eager for us to name and brand it. Our team quickly saw an opportunity to pursue a different brand persona than what currently ruled the market. We decided to make cat litter sexy.
Colour Outside partnered with Wood Fuel Developers to create an edgy but fun brand persona with cheeky messaging, sleek product packaging, and a clever website.