“We want to rename and redesign our product so it truly stands out on store shelves.”
Crackling flames, buzzing conversation, sizzling eats—you can almost feel the heat. GoGlo Wood Pellet Fuel is a cost-effective, clean alternative to bulky and smoky wood logs. They manufacture clean-burning, lightweight pellets that are easily portable, so they’re ideal for both indoors and outdoors.
When the client approached Colour Outside, their product was called EasyBlaze. However, they felt their name and package design were boring and a brand overhaul was in order. They were confident that their pellets were unique but they wanted a product that truly reflected this.
Colour Outside partnered with EasyBlaze to create a memorable brand with quirky illustrations and packaging design that would stand out on store shelves.