“We need an exclusive identity worthy of our luxury portfolio.”
Colour Outside executed a complete rebrand and custom website for a Los Angeles-based luxury development firm in need of a sophisticated new identity. We pulled inspiration from the company’s portfolio of multi-million dollar homes, L.A.’s reputation for exclusivity, and the owner’s English roots to rename the firm to Blackbriar Development.
Blackbriar was born from the idea of a thorn or briar—nature’s barrier to entry—paired with the deep charcoal tones of a tuxedo or raven (a traditionally British symbol). The sprawling homes Blackbriar builds are set apart on mountainsides in L.A., sensually taunting people below, and their owners belong to an exclusive club of individuals who exude confidence yet prize confidentiality. Think English secret society meets James Bond’s devastating charm.