“Our city is poised for economic growth, but how do we tell our story and attract the right audience?”
Lodi, California knows a thing or two about growth. Strategically located in the San Joaquin Valley in Northern California, the city of Lodi didn’t become a leader in sustainable farming practices overnight. Strategic planning and sweat equity from six generations of farmers and agriculturalists have been essential to their success. Today, Lodi is the largest appellation in California and produces over 100 different varieties of wine.
Lodi is poised for even more economic growth within sustainable, future-focused industries in tech, R&D, medical science, and education, and they’re eager to partner with like-minded organizations who are passionate about investing in a sustainable future.
Colour Outside partnered with the Lodi Chamber of Commerce to develop the Grow in Lodi initiative, which included messaging, a custom website, and a marketing strategy to reach their target audience of business owners in the Bay Area.